Our Story

The foundation of World Sweets Center began in 1976 in the heart of Darwazeh Abdulrazaq (current Kuwait City). It started as a traditional wholesale shop which soon turned into one of the leading import/distribution/wholesale companies in the FMCG industry in Kuwait, compelled to deliver better products and brands that offer genuine snacking satisfaction.

Mission Statement

Provide unforgettable experience and taste to our customers at affordable cost and to support our partners by sharing turnkey solution towards developing a sustainable business plan that addresses the market’s wants and needs.

Vision

Applying best practices in business management and development to provide our employes with the right training to ensure we delivery bespoke delivery of mission and applying best practices in distribution.

Import Division

Direct global import and sales into modern and traditional trade. ensure comprehensive product distribution and utilization of resources for maximum reach via some of the ATL and BTL activities.